From The Roaster
WHO NARRATIVALITY COFFEE IS
Narrativality Coffee is an artisanal coffee-roasting company aiming to reclaim the story of coffee by ethically sourcing, artfully roasting, and meticulously crafting jaw-dropping, good coffee. We care about every aspect of the coffee narrative from the coffee and the people who grow and process it to the people who consume it. Narrativality Coffee is where coffee and stories find common ground. We think coffee is better and more meaningful that way. We think you will too.
I remember stealing a sip of my mom’s coffee as a kid. It was lukewarm and milky brown from the cream and sugar in it. I thought it tasted like dirt. The next time I tried coffee I was a freshman in college ordering my first cappuccino from the library coffee shop. I expected the sugary gas station cappuccino, but it was NOT that. I took a few sips and threw it out. The summer after that I began working at a local coffee shop where flavored coffee sold better than regular. There I taught myself how to use the espresso machine and would attempt to make myself “lattes” daily. In hindsight they weren’t much more than heated milk with a little espresso and lots of flavor shots; however, slowly but surely I increased the amount of espresso and decreased the amount of flavor shots.
The summer of my sophomore year of college, I began to drink coffee made in a regular old Mr. Coffee coffeemaker. I still added creamer, but I was moving up in the world of coffee. Somewhere in the midst of learning to like coffee, I met Aaron, a regular coffee drinker since the age of 16 when he worked late nights and early mornings at the local grocery store. We lived in neighboring apartments in college and frequently drove or biked to campus together. During that time we discovered our common love of coffee, and it accompanied us wherever we went. It may not have been good coffee, but we nonetheless loved it and appreciated it!
During our college years, Aaron attended classes during the day and went to work immediately after working the overnight shift at a crisis call center. Needless to say his schedule necessitated frequent stops at the campus coffee shop which had the best coffee in town. Intrigued by the quality and taste of every cup, he began to investigate the location of other above-average coffee houses in Michigan. He happened upon a few that elevated his standard for coffee above that of anything he’d had before.
Our story with coffee started before Aaron and I knew each other, but more importantly it has been a part of our story since the beginning of our togetherness. Fast forward 6 years, a new house, new job, and two kids later, and there we were living a pretty normal life, and getting more and more particular about our morning beverage of choice. Aaron began researching how to roast his own coffee and soon we were the proud owners of a new (used) 1980’s Air Popper popcorn popper! Purchasing green beans from an online coffee supplier, Aaron began to experiment with roasting the beans in the popcorn popper. It was better than any coffee we’d had in town or from the grocery store, but as our tastes refined, the coffee left more and more to be desired.
Unbeknownst to me, stirring in the back of Aaron’s mind was a coffee roasting business plan he wrote for his entrepreneurship 101 class during his sophomore year of college, and in the early spring of 2013 Aaron began talking about making his class assignment a reality. I was open and eager about the prospect, but we both knew it was a long shot. Slowly the business took shape.
We asked ourselves several times if we were really going to do this. Having never said, “no,” we continued making decisions to move forward with our plan, eventually leading us to cash in our retirement plan (contrary to the advice of our financial planner) and empty the meager contents of our bank account so we could invest in our business. In early 2014 we were able to purchase the long-awaited San Franciscan 6 (SF6) coffee roaster. Some people buy new cars. We bought a coffee roaster.
ABOUT OUR COFFEE AND OUR SHOP
Our journey with coffee has led us to care passionately about coffee from beginning to end, or some would say, “from seed to cup.” We only offer the best specialty coffee we can get our hands on, purchasing ethically sourced, exceptional beans. For us, coffee is more than a caffeine boost in the morning. It is about connecting to each other and the world around us in a caring and responsible way. We are passionate about what we do and are looking forward to how our story will unfold with Narrativality Artisan Coffee Roasters.
We are inspired by story. Everyone has a story. The stories of our lives are meaningful and we impact each other every day in large and small ways. Coffee is the largest traded commodity in the world, second only to oil, so we think the story of coffee matters quite a bit too. In light of that, we offer local poets the opportunity to have their poems printed on the back of our Storyteller Blend coffee bags, and have held poetry reading events in the past. This way, we align the story of coffee and the stories of individuals in a positive way. We will soon be able to host poetry readings and storytelling events at our public space in downtown Mt. Pleasant, MI.
We live in a small Midwest town that's not too familiar with specialty, hand-crafted coffee, so we've worked hard to introduce our love of crafting awesome coffee to the community we love and call home. Folks are excited about and interested in what we're doing, and we are a popular stop at the local farmers markets. As we grow, we will continue to participate in the positive shift we see taking place in which people care about where their products come from, how they're processed and cared for, and how the environment is impacted.